Objective: Reduce operations costs by 20 percent. The following examples of human resources OKRs highlight personal development, manager development, and employee engagement aspirations. It helps create alignment and engagement around measurable goals. 75% of material is biodegradable. Be the most well-known brand in our space. KEY RESULT:Maintain a sales pipeline of qualified leads valued at least $500K quarterly. (updated July 27, 2021). Logistics OKRs can focus on your processes or your tools. Introduction Despite the pandemic and the unrest faced by the world since 2020 life goes on as businesses change priorities Read more, The Telecom industry across the world faces significant challenges due to high competitions, technological revamps at very short frequencies and Read more, Healthcare is an act of providing organized treatment and medical attention to a community or an Individual. Report: Empowering Employees to Drive Innovation, Goal-Setting OKR Example for an Entire Company, Example OKRs for Technology/Engineering/R&D, Example OKRs for Top Management/Leadership, Improve OKR Tracking with Real-Time Work Management in Smartsheet. No one wants to spend time on projects that shouldnt have been started in the first place. KR: Survey employees weekly. When appropriately used, teams can meet todays goals while progressing for tomorrows challenges. Creating OKRs that arent aligned with your organizations strategic direction. Check out our OKR examples organized by team below! Objective: Increase the popularity of company product (yogurt). Aim for quarterly instead of annual objectives to manage targets easier, Encourage your teams to send you their prioritized list of problems and issues, Does the written objective leave no room for interpretation? Work smarter and more efficiently by sharing information across platforms. Web Company OKR Examples Try in Mooncamp Objective Delight our customers Key Results Achieve NPS of at least 45 Increase CSAT score to at least 75% Increase customer retention to 97% Try in Mooncamp Objective Grow our global business Key Results Grow revenue to $100M in the US Grow revenue to $30M in the EMEA region No-code required. Quick update tools, scorecards, reports, and action plans make it effortless to manage your OKRs and hold weekly 1:1s to drive organization-wide accountability. If others read the objective, will it guide their focus and effort (key results)? Objective: Reach quarterly revenue of $1 million. Develop a space for customers to share their voices and opinions on our product. This blog highlights some insights on framing best IT security policy OKR examples that would help any organization to execute its security objectives. But I think it's critically important to go with a reasonable number like, three objectives and no more than four or five KRs for each of those objectives.". Marketing OKRs often center on increasing views, impressions, leads, or signups, and on creating new content. Key Results can be either quantifiable performance measures or deliverables (effort or projects). See OKR Scoring to learn more. In one sentence: You complete a set of key results to achieve your objective. ), Youve most likely seen this OKR formula: . Objective: Improve our brand presence through media channels to strengthen brand as a leader. It helps create alignment and engagement around measurable goals. Objective: Refine the tier support system. Create a community amongst our customers. OKRs for analyst relations offer a range of key results, from creating documents and researching backgrounds to meeting with media and research company representatives. Objectives are the Whats. Objectives are company-wide, or in larger organizations, are also team-wide. An objective answers the question: Whats the immediate problem, change, or desired outcome we want? Unlike committed OKRs, they dont have a clear path for completion or actual knowledge of how to get there. See how you can align global teams, build and scale business-driven solutions, and enable IT to manage risk and maintain compliance on the platform for dynamic work. The sales OKRs shown below emphasize attaining a target dollar amount in revenue or making a certain number of contacts that could lead to sales. Objective: Attain highest-ever employee satisfaction score. Accelerate talent acquisition to build team capabilities and strength. NIST 800-50) from 50% to 75%, Increase the average security awareness training score from 70% to 80%, Increase the complexity of average password strength for all logins from strong to very strong. WebAn OKR is a popular management strategy that defines objectives and tracks results. Objective: Raise the efficiency of the release build process. Introduced and popularized in the 1970s at Intel, it has since spread throughout technology companies as a way to help employees understand and be engaged in an enterprise's charter. kr2. OKRs for support and customer service frequently aim to speed customers on their way to using the product or service, and to win high satisfaction ratings from customers. The following examples of human resources OKRs highlight personal development, manager development, and employee engagement aspirations. Deliver project consistency and visibility at scale. This is why writing effective OKRs is important to understand how their daily work and performance impact the bigger picture. Objective: Update marketing process to reflect the revamped product offering. Key Results are how you will achieve an objective. Support the sales team by bringing in as many qualified leads as possible. These threats, or risks, could stem from a wide variety of sources, including financial uncertainty, legal liabilities, strategic management errors, accidents and natural disasters WebAn OKR is a popular management strategy that defines objectives and tracks results. In other words, the substance of corporate and group objectives should "trickle down" to the team-level OKRs, so that the people on the front line of effort can support the big-picture aims with realistic, tactical goals. An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. KEY RESULT:Increase scheduled calls per sales rep from 3 per week to 6 per week. Increase net-new book of business recurring revenue to stabilize the business. A trick to help differentiate a key result and task is to remember: Now we know the distinction between an objective, key result, and task, lets dive into the writing tips! OBJECTIVE: Grow our corporate global business, OBJECTIVE: Build a great corporate culture (delight our employees), OBJECTIVE: Launch the new product successfully in Q1, OBJECTIVE: Generate more Marketing Qualified Leads (MQLs), OBJECTIVE: Optimize our customer acquisition, OBJECTIVE: Implement Account Based Marketing (ABM), OBJECTIVE: Improve Our Website and Grow Conversions. Top company objectivesOKR examples. Objective: Assist directors with new business collateral. Using the above IT security OKRs as an inspiration, the IT organizations can start framing their own security OKRs to monitor and track the IT security policies and procedures. Objective: Review the sales analytics process. Objective: Optimize the annual budgeting process. Cybersecurity: It is the protection of computer systems and networks from information disclosure, theft of or damage to their hardware, software, or electronic data, as well as from the disruption or misdirection of the services they provide. Strategic planning services and OKR consulting to help you build a plan for sustainable growth. For a fast-growing startup, for example, the qualitative milestone of hiring a new chief technology officer can be every bit as important as any quantitative KPI.. WebAnd 45 Examples of Great OKRs What is the OKR methodology? Raise our brand awareness and brand credibility. IT Security Expense to IT Asset Value Ratio A benchmark of total IT security expenditure related to the total value of IT resources under management. WebHR Compliance Headcount Ratio The total number of firm-wide staff divided by the number of HR compliance full-time equivalent staff. Objective: Attain highest-ever employee satisfaction score. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. kr4. Objective: Increase sales through our channel partners. The following comprehensive list provides OKR goal-setting examples that you can use or adapt to your team or department. WebLets take a look at 10 excellent examples of procurement OKRs that encapsulate the responsibilities of the procurement department, and also certain KPIs and metrics that must be kept in mind while setting targets and outlining initiatives for procurement. A procurement process is a series of steps Read more, Learn how Profit can help your organization, Integrate easily with all your favorite apps. Objectives are defined as what you want to achieve; these outcomes should be expressed in a strong, motivating way. You know this means that senior executives and your Audit Committee wonder if re-assessing more frequently would ensure the right risks are being reviewed at the right time. Key Result: Grow social media followers from 50,000 to 75,000. So if youve completed at least 70% of your aspirational OKRs, consider it a success! 25% of material is compostable. Collaborative Work Management Tools, Q4 2022, Strategic Portfolio Management Tools, Q4 2020. The OKRs methodology is a system for setting, cascading and communicating goals throughout your company. What are the right objectives to focus on? As an example, your Internal Audit team knows that the audits you add to your audit plan in January may not be as relevant as you approach the end of that audit plan year. Objective: Deliver a design for the drawing wizard. Here are a few places to mention OKRs: A project management tool is a valuable asset to merge alignment, accountability, and engagement in one place. Maximize your resources and reduce overhead. Objective: Attain highest-ever employee satisfaction score. It specifies the aspects of establishing, implementing, operating, monitoring, reviewing, maintaining and improving the Information Security Management System within the context of the organizations overall business risks. Objectives describe what you want to achieve; key results describe how you know you've met them. Create a team of engaged and happy colleagues. OKRs (Objectives and Key Results) is a methodology for goal setting where an objective outlines the desired outcome and is supported by 3-5 quantifiable and measurable key results to achieve that outcome. Audit Management: It is a systematic evaluation of the security of a companys information system by measuring how well it conforms to a set of established criteria. 75% of material is biodegradable. It is also possible to check on the key achievements and progress for every quarter and know the level of offensity that has been built by driving the OKRs. The best company-wide OKRs originate in mission statements and long-range goals, and they help to communicate a practical path to those aims, as shown in these top-level OKR objective examples: Objective: Build the best online personal shopping service in the country. Examples of OKRs for the HR Team HR Objective 1: Select 40 new franchise candidates by March Key Results: Receive 500 resumes before January Select 60 interview candidates by February Choose 40 of the interviewees before March Examples of OKRs for the Training Team: Training team Objective 2: Train 30 of them by June Key Objective: Double the number of monthly signups. Objective: Produce widely read and quoted original content. WebAnd 45 Examples of Great OKRs What is the OKR methodology? , Key results are outcomes, not tasks. Initiative: Develop a social media campaign. Objective: Improve fourth- to sixth-grade math scores. If you plan to stay ahead of the competition, your team must have the most straightforward direction, resources, and metrics. When teams have clarity into the work getting done, theres no telling how much more they can accomplish in the same amount of time. Objective: Increase understanding of consumer behavior. Key results: Hit company global sales target of $100 Million in Sales; Achieve 100% year-to-year sales growth in the EMEA geography; Increase the company average deal size by 30% (with upsells) Reduce churn to less than 5% annually (via Improve and increase partnerships with other leading experts in our industry. Create a seamless customer experience, regardless of the channel of engagement. WebCreate the lowest carbon footprint in our industry. Improve the Engineering teams speed of delivery. Objective: Successfully launch a beta version of the product. Improve website functionality on the front-end website. There are two types of goals in the OKR methodology you should know: committed and aspirational. A project management tool encourages teams to own their progress to achieve the shared objectives. Included on this page, youll find information on trickle down OKR goal setting, sample company-wide OKRs, and sample OKR goals by department, including for finance, HR, and marketing. Click on the Goal name within a ClickUp task to jump to the Goals page. Marketing Examples Example 1. kr3. They should be expressed in a tangible, motivating and unambiguous way, so that what the organization or team wants to achieve is clear, actionable and inspiring. Pay 100% carbon offset for calculated carbon dioxide emissions. WebAnd 45 Examples of Great OKRs What is the OKR methodology? OKRs can fail for several different reasons, but the most common factors include: OKRs are most effective when aligned with your organizations strategic direction and 3-year roadmap. ClickUp Goals (made public or private) can be used to track any measurable achievement. Streamline requests, process ticketing, and more. Key results: Hit company global sales target of $100 Million in Sales; Achieve 100% year-to-year sales growth in the EMEA geography; Increase the company average deal size by 30% (with upsells) Reduce churn to less than 5% annually (via Objective: Reach a monthly recurring revenue (MRR) of $75,000. Sure,Googleand tons of other businesses useOKRsto manage theircompany goals. Patch Management: It is the process of distributing and applying updates to applications. Objective: Successfully launch the new product in Canada. This evidence must be verifiable and accessible. Key Result: Grow NPS score from 7 to 8. But when youresetting OKRs,its another story. To learn more about the fundamentals of OKRs, check out our detailed post on OKRs. Key results (KRs) are specific, measurable, and time-bound. WebCompliance OKRs example for HR Ensure effective compliance in the workplace Test 5 HR software options with built-in compliance safeguards and select the one to start using options 5 0 Perform an HR compliance audit on 6 main areas areas 6 0 Resolve 90% of HR compliance related complaints within 48 hours % 90 0 Need a simple online tool for Objective: Identify pain points in the drawing wizard. Web Company OKR Examples Try in Mooncamp Objective Delight our customers Key Results Achieve NPS of at least 45 Increase CSAT score to at least 75% Increase customer retention to 97% Try in Mooncamp Objective Grow our global business Key Results Grow revenue to $100M in the US Grow revenue to $30M in the EMEA region Because aligning and cascading OKRs can be very confusing, we recommend OKRs are thought of as company-wide efforts where different functional teams champion the objectives and own the key results. If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. Objective: Provide exceptional customer support. Web#4: HR Compliance Team OKRs Objective David Griffin Ensure Adequate HR Compliance 44% Target Date: Q3-2020 Visibility: All Employees Key Results Achieve 90% or above rating in quarterly HR compliance audit Q3-2020 Compliance Rating 45% 135% 68% 20% Resolve 95% of HR compliance related complaints in under 2 business days Q3-2020 Introduced and popularized in the 1970s at Intel, it has since spread throughout technology companies as a way to help employees understand and be engaged in an enterprise's charter. OKR (Objectives and Key Results) is a goal-setting framework that helps a business define individual and company goals while devising a way to measure them. Objective: Publicize the brand community to customers under 30. Or waste hours of their day digging for information to get their tasks completed. For more tips on marketing OKRs, read our in-depth guide. This way, all theteamhas tofocuson is tackling those 8 key results throughout the year! However, depending on your circumstances, a qualitative achievement may represent a considerable step forward for the business. Marketing Examples Example 1. OKRs encourage companies to align their effort from the C-level team down to the individual. When your goals only contain top-levelmanagementinsights, you fail toalignthem to your employeesowngoals, reducingemployee engagement. Plan projects, automate workflows, and align teams. Objective: Complete employee reviews efficiently and on time. If you need a distraction-free space to organize your thoughts as you write your OKRs and tasks, try ClickUp for free today! As a fast-growing Read more, IntroductionProcurement, as a function, is an evitable aspect of all business organizations. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. Streamline your construction project lifecycle. Objective: Raise professional artist awareness of the new masking product. 2023. Leadership OKRs may vary depending on the size of the company. The resulting department, team, and individual OKRs must be aligned with, in support of, and contribute to the top company priorities. (If everyone answers differently, this means the objective is not aligning). Objective: Develop a stellar briefing and presentation package. HR Compliance OKR Examples Objective 1: Ensure effective compliance in the workplace Key Results: KR1: Research 5 HR software options with built-in compliance safeguards and select one to start using KR2: Perform an HR compliance audit on 5 main areas KR3: Resolve 90% of HR compliance-related complaints within 48 In general, setting OKRs for IT security policies develops goals, enhances confidence and proves that its a very good way to go. Is what we want to accomplish and why is it important crystal clear? It can be intimidating to implement a goal-setting system like OKRs. Therefore, its critically important to make sure youre setting CEO-level goals effectively. Antivirus/ Antispyware coverage: Virus protection should be installed on every machine on the network. Web#4: HR Compliance Team OKRs Objective David Griffin Ensure Adequate HR Compliance 44% Target Date: Q3-2020 Visibility: All Employees Key Results Achieve 90% or above rating in quarterly HR compliance audit Q3-2020 Compliance Rating 45% 135% 68% 20% Resolve 95% of HR compliance related complaints in under 2 business days Q3-2020 Objective: Increase mailing list subscribers. If you're interested in learning more about the difference between OKRs and SMART goals, read this article comparing the difference between the two. Supply Chain and shipping infrastructure 100% zero waste. Many companies take weeks trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal. So we say yes to every request and tell ourselves its just part of the job. OKRs acts as a safety net to link strategies with the objectives and help with the execution of the same. We are your partners if you lead strategy in a mid-sized organization. IT Security Expense to IT Asset Value Ratio A benchmark of total IT security expenditure related to the total value of IT resources under management. This is also an opportunity for employees to learn about big and small wins from different departments too. Know what customers like you think about us. Check out our full post on the ultimate guide to OKRs here! KR: Double employee These OKRs help to secure the firewall of any organization with predictable outcomes that the policies claim to perform. Objective: Grow sales among art students. WebCompliance OKRs example for HR Ensure effective compliance in the workplace Test 5 HR software options with built-in compliance safeguards and select the one to start using options 5 0 Perform an HR compliance audit on 6 main areas areas 6 0 Resolve 90% of HR compliance related complaints within 48 hours % 90 0 Need a simple online tool for All you need to know about building a brand. Align campaigns, creative operations, and more. Project Management Techniques and Workload Templates, Drive 1M organic traffic visitors to the blog by [date], Include at least seven internal links per blog post, Achieve 80-100 in SEO score per blog post, Include descriptive alt text for every static image and GIF per blog post, Audit current blog process every two weeks, Reduce feedback loops from department heads from five days to two days, Create a blog process dashboard to eliminate 100% of bottlenecks, Identify 10-15 common requests and build task templates, Decrease request backlog by 60% across all departments, Increase number of team team satisfaction score by 85% by the end of [date], Decrease one-off email requests in the shared inbox by 55%, Develop three video tutorials to reduce in-person training meetings, Identify one owner and three co-authors to optimize the wiki document, Decrease average time to approve department requests from three days to one day, Audit team calendar every two weeks for meeting relevancy, Increase on-time task completion rate from 60% to 90%, Build personal development plans with 100% of the team, Increase task success rate from 80% to 95%, Submit 5-8 training and coaching opportunities, Interview 30 customers every month to provide suggestions for improved use of products/services, Decrease product-related complaints from 45 to 20, Maintain a max 24-hour response time in the support queue, Defined documentation of 3 core responsibilities: Lead, Manager, and Specialist, Launch Support department growth plan and org structure by [date] (, Launch Lead and Manager certification and continued skill building/training by [date], Build one feedback loop dashboard between managers, leads, and squad members, Increase customer feedback rate from 8.9 to 9.9, Improve employee satisfaction score from 7.6 to 8.9, Launch squad reorganization plan by [date], Increase percentage of support tickets resolved per week from 60% to 80%, Find 30-50 volunteers across the organization to test features before launch, Decrease time to fix critical bugs in production from 24 hours to 16 hours, Audit QA testing every three weeks for efficiency, Pilot a test project in the first four months for individual feedback and results, Implement automated performance reporting by [quarter and year], Launch communication dashboard for all issues and risks by [quarter and year] (Check out these, Improve response time from 20 to ten minutes, Audit non-critical meetings on the team calendar every two weeks to determine if necessary, Hire four new events coordinators by the end of the quarter, Participate in 3-5 events training classes every two months, Set and track 8-10 individual contribution tasks by [date], Increase percentage of post-show engagement from 12% to 40%, Host training sessions for all on-site volunteers one month before the event, Generate 500K in sales pipeline from the event by [date], Create 5-7 monthly topics for high-level transparency, Collect 10-15 post-meeting surveys for evaluation, Increase participation rate from 70% to 90%, Source and test cloud-based software to launch in [date], Process policy changes from 24 hours to eight hours, Increase employee office satisfaction score from 7.8 to 9.8, Offer one new product option each quarter, Establish a reward point system for complimentary company swag, Implement quarterly training for facilities staff, Increase office satisfaction rating from 88% to 98%, Reduce spending on office supplies from 20% to 10%, Source and test 3-5 booking software with mobile capabilities, Evaluate current room usage to propose 5-8 solutions for workplace design and costs, Reduce booking conflicts from 20% to 12% by the end of the quarter, Decrease time spent on switching between inboxes and voicemails from 14% to 5%, Lower resolution time from 24 hours to ten hours, Create a knowledge base for 10-20 most common requests that can be resolved without creating a ticket, Offer one personalized training program for eligible team members, Offer two employees each month to shadow leadership team members, Host free education seminars for all team members every six weeks, Integrate all purchasing requests to cloud-based software by [date], Adjusting spending levels across all departments by 30% without sacrificing quality, Decrease contracts and payments uploading time from two hours to 30 minutes, Decrease time spent backtracking receipts and logs from two weeks to three days, Develop 5-7 training materials for HR coordinators to build interview skills, Propose 7-10 manual tasks to automate using, Create a 2-4 minute video for policy update and awareness, Source and launch one communication channel within the first 20 days in [date], Maintain employee retention rate above 80%, Create free and available 24/7/365 online professional programs for the top 10 roles, Source and implement one mobile-friendly software in the first 30 days of [date], Decrease average ticket response time via mobile from one hour to 15 minutes, Increase number of training videos and materials from one to four, Set, track, and manage pricing terms for top 3 critical business systems, Propose 3-5 target operating models to adopt by [date], Decrease monthly software spending from $10k to $5k, Bring software and application usage from 12 to three, Perform audits every four weeks to assess individual workloads and software usage, Improve operational efficiency from 78% to 89%, Propose 3-5 solutions for a mobile-first communication tool, Achieve a score of 90 in internal communications surveys, Increase goal completion rate from 74% to 89%, Meet with 10-15 team members for role-specific needs and issues, Create one data use plan and publish it in the first 30 days of [quarter], Increase approval turnaround from three days to one day, Create four levels to categorize request type, Develop new form agreements to launch by [date], Increase Net Promoter Score (NPS) from 30 to 45 or better, Source 3-5 marketing agencies for asset and messaging, Drop four public previews before the launch date, Write 15 blog posts to help promote the podcast, Gain 5,000 podcast subscribers in the first month of launch, Increase email newsletter open rates from 40% to 60%, Increase positive mentions from customers from 50 to 80, Send all hardware and application access within three days of their start date, Replace text-based manuals and guides with visual aids by [date], Implement onboarding dashboard to reduce overlap work from 12% to 5%, Offer 5-7 online courses for continued growth, Conduct role-specific training every eight weeks, Streamline all tasks and HR paperwork into one task list per role by [date], Determine one onboarding coordinator to oversee individual department onboarding activities, Perform testing interviews with ten key accounts, Increase speed of product bug resolution by 75%, Hire 2 UX designers and 3 product managers by [date], Perform six one-on-one product training sessions for new hires within 60 days of their start date, Evaluate 3-5 individual contributors going beyond their roles to improve processes and product, Host five Lunch and Learn sessions to showcase new features before launch late, Increase learning time with each department from 5% to 15%, Conduct five cross-functional knowledge sharing sessions, Publish three original brand stories every week, Create a templated creative collateral kit by [date], Audit assets every four weeks for necessary updates, Increase outreach activities from 20% to 40%, Convert influencers into affiliates from 8% to 20%, Interview ten current affiliates for feedback, Publish official criteria guide by [date], Increase score of automation tests from 75% to 89%, Data validation is completed within one hour after testing, Identify one lead in each department to gather communication feedback bi-weekly, Share the progress of unfinished and completed work two hours before the end of the workday, Reduce team meetings from twice a day to once a day without sacrificing quality, Maintain review response time of fewer than eight hours on every task, Create a Master Feature and Team Lead list by [date], Identify 5-7 categories of bug severity by [date], Conduct three request button tests each month, Increase Request Demo form submissions from 40% to 60%, Require one enterprise and one startup sales webinar participation per month, Collaborate with the product team to produce a knowledge wiki by [date], Increase customer satisfaction score from 50% to 89%, Implement 5-7 strategies for personal presentation plans for enterprise customers, Increase monthly leadership posts from 20 to 50, Increase audience impressions from 16,00 to 20,000, Maintain video content posts at 4 per week, Increase response rate to social media comments from 45% to 65%, Increase the number of Twitter mentions and replies from 2,000 to 4,000 by [date], Source 3-5 potential social media management tools by [date], Increase customer satisfaction score from 78 to 89, Hire two social content specialists by [date], Propose 2-4 strategies by [date] to promote and distribute content, Propose a financial plan for cost implementation and technology resources by [date], Identify five top roles to pilot a trial run by [date], Launch performance coaching program by [date], Interview 200 team members to gather learning opportunities feedback, Allocate 20 hours per T&L team member per month for training compliance, Achieve aweekly Employee Satisfaction Scoreof >8, Survey ten candidates and 100 new employees for improvements, Collaborate with the marketing and creative teams to reskin the most viewed brand collateral, Build ten sustainable sets for perpetual use, Develop training materials for equipment handling by [date], Partner with Recruiting team to fill four on-call videographer roles, Hire two editors and four video coordinators, Offer one training seminar for all team members every six weeks, Interview ten team members for feedback on the current process, Research top-performing and less-engaged video content to propose 3-6 writing strategies, Task = the tactics/activities to get there .

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